How we worked together
I was commissioned as copywriter, to work on technical content developed by the clinical team and adapt this to speak to the target audience of young people in Gloucestershire. Starting with a research phase, I researched and selected appropriate language and search terms for all content areas. For each section, I then adapted the content accordingly, writing page titles, summaries and meta descriptions. Finally, I created section summaries for top-level pages.
What they say
Jen has done an excellent job with tailoring and targeting the copy for On your mind to ensure that it really resonates with its target audience. She delivered to the brief, on time and on budget, keeping me up-to-date at all stages. I would highly recommend her both for the quality of her work and her precision on managing timescales.
Ruth Harwood, Digital project manager, South, Central and West Commissioning Support Unit, NHS